Add a blog to your site.


Blogs are important for two reasons; they are a valuable tool that businesses have to engage with customers, and they help Google find your website more easily than your competitors websites.  Google loves sending searchers to valuable content and they will reward you for offering it.

According to a HubSpot survey, 60% of businesses who blog acquire more customers.

Your blog is also a low cost (or free) way of creating marketing content . Blogs, unlike the non changeable pages of your website, are more easily found by  Facebook, Twitter, LinkedIn, email newsletters, e-books, etc.  This gives your company a much more prevalent “voice” on the internet.

A blog is a great way to encourage a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback. Make sure you reply to all comments!

Plus there are  other benefits blogging offers that may not be so obvious.  Blog writing makes you think and clears your head. It can be fun, energizing, stimulating, and something you look forward to.  Get your ideas out of your head and onto the screen, and when the project or message it ready to go live, simply press publish and wait for the response.

So become an industry expert in your business.  Get a blog on your website and start becoming the next expert in your industry.

If you’re not blogging, it’s time to get started.  That being said, it is important to keep it consistent with your blogging – at least three paragraphs every two weeks.